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Reebok Reebok is a brand rich in heritage and authenticity. In the 1890’s Joseph Foster made the first spike running shoe in Bolton. By 1895, he was in business making shoes to help top runners perform at their optimum, and the Reebok brand was born. Reebok’s Brand DNA is rooted in running, basketball and fitness heritage - shop our full range of sports inspired footwear at USC

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