I Saw it First is a fashion line designed for the trendsetters and fashion-lovers, founded in 2017 by Jalal Kamani, the co-founder of Boohoo. Featuring styles for women, men and kids, freshen up your wardrobe with an array of clothing, shoes and accessories. From everyday wear to night time looks, elevate your attire with an I Saw it First dress including mini, midi and maxi designs or invest in a sleek shirt and trousers styled with a blazer for a dapper look. You’ll find stylish jeans, tops, shorts, jumpers and hoodies and sweatshirts to create a style statement in or browse our range of coats and jackets to find the perfect piece from trenches to denim jackets. Finalise your look with the right shoes including towering heels, chic loafers, sandals and trainers. Don't forget to accessorise with an array of trendy bags, belts, sunglasses and hats and caps from I Saw it First.
